BITE Pickleball Product Launch
Designed a premium performance pickleball paddle and integrated digital launch campaign for Wolfe Pickleball. The project introduced the company's new Air Pathway performance cutout through a bold visual identity, production-ready paddle artwork, and a responsive advertising system spanning web, social, and mobile platforms. The design balances aggressive performance branding with a cohesive digital marketing strategy aimed at expanding the brand's appeal to a younger, competitive audience.