Seasonal Product Marketing System
Developed a scalable seasonal marketing system for Fabdog that kept core product categories fresh throughout the year without reinventing the brand. Instead of treating every campaign as a one-off promotion, I designed a repeatable email framework that evolved through seasonal storytelling, lifestyle photography, product merchandising, and campaign messaging while maintaining a consistent customer experience. The system included campaign strategy, creative direction, AI-assisted lifestyle image generation, email design, merchandising, and Klaviyo production. By separating constant framework elements from seasonal creative, the brand could efficiently launch campaigns throughout the year while keeping familiar product categories engaging and relevant.
